This week's Podcast of the Week comes from Dean Jackson and Joe Polish's I Love Marketing podcast. Part of the Genius Mind is understanding business and marketing and Joe Polish is a name I've come across over and over again in the past 6 months regarding marketing and sales. This is a new show to me but I'm liking it so far. Here's my notes from this episode:
Proven Human Behavior "Hot Buttons" That Influence and Persuade People To Buy From You
Craig's Observations and Notes on Human Behavior and Persuasion
1) You cannot instill or create a desire or problem in people, you can only awaken one that already exists in their minds.
